Despite Ford issuing a warning to dealers earlier this year about activities that were damaging to the brand, one dealer in Florida has taken it to the extreme and doubled the price of the F-150 Lightning with a "market adjustment."

The offending dealer is Gary Smith Ford in Fort Walton Beach, who was able to secure a base model F-150 Lightning Pro. Parked on the showroom floor, the truck has a base price of $69554.

According to the window sticker, this price includes a protection package, fender well liners, first aid and roadside assistance kits, and nitrogen. Then there are a number of "dealer installed accessories" for what appears to be a reasonable price of $1495.

However at the very bottom the sticker there is a very unreasonable market adjustment of $69554, the same as the base MSRP. (via F150LightningForum.com)

Add it all up and the bare-bones F-150 Lightning is being sold for over double the original price at $140603.

Whether they will be able to sell the Lightning at that price remains to be seen, but based on the experience of another dealer that attempted a similar markup, the answer is likely no.

Source: Re-posted and Summarized from Darryn John at driveteslacanada.

My Take: Yikes. All I can say is the dealers have to go if Ford is going to survive. Maybe this will push even more people to the Cybertruck?

Re Posted From: Ford Dealer Doubles Price Of F-150 Lightning

Auto Helpers

Despite Ford issuing a warning to dealers earlier this year about activities that were damaging to the brand, one dealer in Florida has taken it to the extreme and doubled the price of the F-150 Lightning with a "market adjustment."

The offending dealer is Gary Smith Ford in Fort Walton Beach, who was able to secure a base model F-150 Lightning Pro. Parked on the showroom floor, the truck has a base price of $69554.

According to the window sticker, this price includes a protection package, fender well liners, first aid and roadside assistance kits, and nitrogen. Then there are a number of "dealer installed accessories" for what appears to be a reasonable price of $1495.

However at the very bottom the sticker there is a very unreasonable market adjustment of $69554, the same as the base MSRP. (via F150LightningForum.com)

Add it all up and the bare-bones F-150 Lightning is being sold for over double the original price at $140603.

Whether they will be able to sell the Lightning at that price remains to be seen, but based on the experience of another dealer that attempted a similar markup, the answer is likely no.

Source: Re-posted and Summarized from Darryn John at driveteslacanada.

My Take: Yikes. All I can say is the dealers have to go if Ford is going to survive. Maybe this will push even more people to the Cybertruck?

Re Posted From: Ford Dealer Doubles Price Of F-150 Lightning

Auto Helpers