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Ford Follows Teslas Lead
Ford has made it clear it will be tweaking its fully electric Mustang Mach-E crossover as needed. The goal is to increase profits, though any sort of software or hardware updates could be fair game as Ford works to change the way it has designed and manufactured it vehicles for many years.
According to a recent article published by Bloomberg, Ford CEOJim Farley shared with analysts that the company doesn't plan to wait for traditional model year changes as it works to update the Mach-E. Instead, it's making changes "on the fly," not only via software updates, but also through hardware reengineering. The results are leading to cheaper production of the electric S.U.V. in Mexico.
Farley added that this will be the way Ford operates going forward, which is a huge departure from its past practices, as well as those of most rival automakers. However, Tesla has been handling its efforts this way for years. The US-based electric vehicle company is a leader in the realm of over-the-air software updates, and it often makes hardware changes on the fly as well.
Source:Summarized from Steven Loveday at insideevs.
My Take: I Ford wants to catch up, they have to change the way they do things. Lets see if the other OEMs, follow.
Re Posted From: Ford Follows Teslas Lead
Ford has made it clear it will be tweaking its fully electric Mustang Mach-E crossover as needed. The goal is to increase profits, though any sort of software or hardware updates could be fair game as Ford works to change the way it has designed and manufactured it vehicles for many years.
According to a recent article published by Bloomberg, Ford CEOJim Farley shared with analysts that the company doesn't plan to wait for traditional model year changes as it works to update the Mach-E. Instead, it's making changes "on the fly," not only via software updates, but also through hardware reengineering. The results are leading to cheaper production of the electric S.U.V. in Mexico.
Farley added that this will be the way Ford operates going forward, which is a huge departure from its past practices, as well as those of most rival automakers. However, Tesla has been handling its efforts this way for years. The US-based electric vehicle company is a leader in the realm of over-the-air software updates, and it often makes hardware changes on the fly as well.
Source:Summarized from Steven Loveday at insideevs.
My Take: I Ford wants to catch up, they have to change the way they do things. Lets see if the other OEMs, follow.
Re Posted From: Ford Follows Teslas Lead