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Tesla Is Now The 3rd Most Considered Luxury Car in US
The popularity of the Tesla brand is growing rapidly. The manufacturer is recognized as the third most considered luxury brand in the U.S, according to a study by Kelley Blue Book.
At the end of each quarter, Kelley Blue Book publishes a result of the study called the Brand Watch Luxury Report. This report looks at consumer attitudes towards various luxury car brands that are available for purchase in the U.S. The Q4 2021 report shows that Tesla has moved up to the third place with a 3% increase in popularity compared to Q3 2021, which is a very impressive result. This demonstrates the strong and fast consumer focus on Tesla as one of the most attractive Luxury Brands.
Lexus takes first place and BMW is second, still outperforming Tesla, but if the Texan manufacturer continues to gain popularity at the current pace, it will win first place next quarter. In Q3 2021, Lexus and BMW had a brand consideration percentage of 19%. In Q4, it reached 20%, representing a 1% increase, while for Tesla, this percentage rose from 15% to 18%.
Source: Re-posted and Summarized from Eva Fox at tesmanian.
My Take: Lexus and BMW had better watch out. Tesla is coming.
Re Posted From: Tesla Is Now The 3rd Most Considered Luxury Car in US
The popularity of the Tesla brand is growing rapidly. The manufacturer is recognized as the third most considered luxury brand in the U.S, according to a study by Kelley Blue Book.
At the end of each quarter, Kelley Blue Book publishes a result of the study called the Brand Watch Luxury Report. This report looks at consumer attitudes towards various luxury car brands that are available for purchase in the U.S. The Q4 2021 report shows that Tesla has moved up to the third place with a 3% increase in popularity compared to Q3 2021, which is a very impressive result. This demonstrates the strong and fast consumer focus on Tesla as one of the most attractive Luxury Brands.
Lexus takes first place and BMW is second, still outperforming Tesla, but if the Texan manufacturer continues to gain popularity at the current pace, it will win first place next quarter. In Q3 2021, Lexus and BMW had a brand consideration percentage of 19%. In Q4, it reached 20%, representing a 1% increase, while for Tesla, this percentage rose from 15% to 18%.
Source: Re-posted and Summarized from Eva Fox at tesmanian.
My Take: Lexus and BMW had better watch out. Tesla is coming.
Re Posted From: Tesla Is Now The 3rd Most Considered Luxury Car in US