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Tesla Remains World Leader In Online Car Sales
In a study conducted by the consulting company BearingPoint, online stores of leading car manufacturers were evaluated. All of them were evaluated for all stages through which the consumer passes: purchase initiation, purchase, and car delivery. As in the previous study last year, Tesla once again ranked first in all markets assessed, i.e. China, Europe, and the US.
"To be and remain competitive, automakers must make huge investments to successfully transition their traditional sales channels to online sales through the adoption of state-of-the-art technology. First of all, becoming a champion in online car sales means quickly adapting to changing customer buying behavior and freeing up the necessary resources for online sales," said Christoph Landgrebe, Partner at BearingPoint. "It is useful to know the importance of individual elements of the sales process from the customer's point of view, as well as one's own competitive position, and this does not look particularly good for German manufacturers at the moment. There is still a lot of room for improvement," he continued.
Tesla continues to lead the rankings in all regions that have been surveyed. In particular, studies were carried out in China, Europe, and the USAClosest to Tesla came Polestar, but only in the European market. In this region, automakers are increasingly turning to online sales to keep up with the times. Otherwise, in all markets, Tesla still does not have a worthy competitor.
Source: Re-posted and Summarized from Eva Fox at tesmanian.
My Take: Tesla's online ordering system is the future. Everyone is tired of getting screwed over with the traditional car dealers sales people.
Re Posted From: Tesla Remains World Leader In Online Car Sales
In a study conducted by the consulting company BearingPoint, online stores of leading car manufacturers were evaluated. All of them were evaluated for all stages through which the consumer passes: purchase initiation, purchase, and car delivery. As in the previous study last year, Tesla once again ranked first in all markets assessed, i.e. China, Europe, and the US.
"To be and remain competitive, automakers must make huge investments to successfully transition their traditional sales channels to online sales through the adoption of state-of-the-art technology. First of all, becoming a champion in online car sales means quickly adapting to changing customer buying behavior and freeing up the necessary resources for online sales," said Christoph Landgrebe, Partner at BearingPoint. "It is useful to know the importance of individual elements of the sales process from the customer's point of view, as well as one's own competitive position, and this does not look particularly good for German manufacturers at the moment. There is still a lot of room for improvement," he continued.
Tesla continues to lead the rankings in all regions that have been surveyed. In particular, studies were carried out in China, Europe, and the USAClosest to Tesla came Polestar, but only in the European market. In this region, automakers are increasingly turning to online sales to keep up with the times. Otherwise, in all markets, Tesla still does not have a worthy competitor.
Source: Re-posted and Summarized from Eva Fox at tesmanian.
My Take: Tesla's online ordering system is the future. Everyone is tired of getting screwed over with the traditional car dealers sales people.
Re Posted From: Tesla Remains World Leader In Online Car Sales